How to create an enterprise video culture

Posted by Bonnie Gibson

April 15, 2014 at 10:00 AM

video-culture-1With the rise of social networks such as Vine, YouTube, and Instagram, video has become a part of our daily lives. Multimedia communication is a basic way to connect with friends, so it’s only natural that video would make a good communication tool in the enterprise as well. However, video adoption in the enterprise can be a tough initiative to start. Tom Wilde, our CEO, talks about how to create a video culture in this version of our video culture series.

 

Key Takeaways:

  • Video is a powerful tool that can be used in field collaboration, training, sales, and marketing among others.
  • When adopting video in your enterprise, pick a particular use case and start small.
  • Make sure your video can be viewed across multiple devices.
  • Make sure you have the proper tools and technologies, which will help facilitate adoption.
  • Ensure that your video is actionable and serves a purpose.
  • Proper metadata makes your videos easily searchable and discoverable.

Making video a first-class citizen within the enterprise requires a balance of both cultural changes, meaning identify a specific use cases in showing success where video clearly outperforms other types of communication.

Topics: video culture

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