Ever wondered which state’s citizens were the most inclined to use profanity on service calls? New research from one of our customers, Marchex, revealed that Ohioans curse most in the country, while Washingtonians and our own Massachusetts residents are the first and second least likely to use profanity on customer services calls. This analysis follows Marchex’s Valentine’s day report confirming who talks more on the phone – men or women.
The swearing study analyzed more than 600,000 consumer-to-business, service-related phone calls over the last year. That’s a lot of minutes of conversation to sift through just to find the swears!
The study also revealed that:
- Men swear more than women (66% of curses come from them)
- Longer calls increase the likelihood of cursing
- A call in the morning is twice as likely to include swearing as a call in the afternoon or evening
- Massachusetts callers, despite keeping their swearing to a minimum, fall into the top 5 “Least Courteous” callers – lacking “please’s” and “thank you’s”.
RAMP's MediaCloud is part of the infrastructure that enables Marchex to analyze and report on this type of information.
Here’s a little bit more about Marchex… They’re a leader in mobile performance advertising. And they measure customer intent through phone calls. The widespread adoption of smartphones means more people now call businesses directly after a mobile search. The company serves brands that rely heavily on these calls, from the travel industry to real estate companies to insurance agencies and more. Marchex’s Call Analytics technology provides deep insights on how to refine and improve campaigns so businesses get the most out of their advertising dollars.