I bet you only want to see the brightest work at your company. Who doesn't? In the recruitment process, an employer typically sets up a careers page with a brief overview of the company and positions available. While this might be a tactic to get potential employees to apply via your website, top talent and millennials need more than just a careers page and a job description.
Companies need to start by changing how they attract top talent. Recruiting has turned into a marketing effort. You need to point out what makes your business attractive to those looking for a new position. As George Foreman III pointed out in a previous post, we are in the "show me" generation and what better way to show what your business has to offer than with video. If you are looking to hire top talent into your company, here are three ways video can help in the recruitment process.
"About Us" Videos
It's one thing for a potential employer to read the overly jargoned "About Us" section, find your company's social media profiles to get an extra feel for what you do. However, you can step up your game with an "About Us" video showing the office, interviews with the staff, the location and more. For example, you can go to RAMP's career page, and read about who we are and what we do, or you can watch this video and see who we are and what we do:
Which one get's you more pumped up?
Employee Point of View Videos
In much the same way that company videos can give a candidate a feel for the overall organization, videos detailing specific job openings can provide an in-depth perspective as well. These assets could feature a division head or an employee with the same title as the open position. Hubspot is a perfect example of an employee POV. If you go their careers' page
, they have "featured positions" in which you can see video from the Directors of each featured position talk about why the job is so interesting and what they would like to see. The only thing I think they could have done a better job on would be to make the video shareable so employees and others can share the position via social media.
It used to be that if you weren't in the area, it was highly unlikely you were going to get the job. Today's savvy companies know that finding the best sometimes means dipping outside of "local candidates only". They also know that flying someone out for a preliminary interview isn't cost effective. Technology such as skype and google hangouts have made long distance interview pain a thing of the past.
Are you looking for a great workplace environment? Check out our openings
and come work at RAMP!