What We Learned at SPTechCon Boston 2014

Posted by Brian Prigge September 23, 2014 at 4:35 PM

When SPTechCon comes around, you know there will a great show with many top SharePoint pro's in attendance. I find that I always learn as much about the SharePoint community as I do about SharePoint itself at SPTechCon, and this year was no exception. As a speaker and an exhibitor, I got to speak with vendors and attendees; read on for a summary of what I learned from those who are at the center of the SharePoint universe.

 

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Topics: enterprise video


The Dangers of a ‘Post and Pray’ Video Strategy

Posted by Bonnie Gibson September 15, 2014 at 12:52 PM

You've had a top-of-the-line piece of video content marketing created that the entire organization will be proud to distribute. Next, you post the video to your website, tweet the link on your Facebook and Twitter pages and … hope for the best.

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Topics: marketing


How SharePoint's Metadata Improves User Experience

Posted by Brian Prigge September 12, 2014 at 2:36 PM

We all have one of those co-workers who doesn't quite get SharePoint or doesn't like to use content management systems in general. They will upload files named "Document1," "IMG_237", or "MVI_3998" as opposed to a name more relevant and thoughtful. This lack of workflow can be highly frustrating to look at, but thankfully not hard to search for.  

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Topics: enterprise video


Ikea Nails Video Marketing with Apple Parody

Posted by Bonnie Gibson September 10, 2014 at 10:46 AM

It is always towards the end of summer, when you’re talking to someone about their cracked iPhone and their response is, “I am going to wait and see what Apple announces in September.” Then September comes, and you get these powerful marketing videos letting you know why you need that new iPhone, whether yours is cracked or not. When Ikea decided to launch their 2015 catalogue, they also used this form of powerful marketing in a tongue-in-cheek way. The result: one of the best viral videos of the week. If you haven’t seen it already, check it out:

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Topics: marketing


The Top Benefits of Using Video Content Marketing on Your Website

Posted by Bonnie Gibson September 9, 2014 at 9:49 PM

At RAMP, we are fond of saying that our solutions “make video valuable” in that they allow you to generate the greatest possible ROI from your video assets. As our solutions help your organization maximize video’s value, that improved content can, in turn, vastly improve your website’s usability, discoverability and overall effectiveness.

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Topics: marketing


Top 5 Tips for Shooting Video on the Go

Posted by Dave Benedetti September 5, 2014 at 8:29 AM

Today I wanted to give you some video production tips for shooting video on the go. Usually I’m giving you hints on shooting video around your office, but today I wanted to shake things up a bit, and help you add some life to your video marketing or enterprise video productions.

What does video on the go mean exactly? It could mean anything from getting an interview or pickup shots at a satellite office, shooting at a corporate event or function, or creating some blog content outside for a nice change of pace.

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Topics: video culture, enterprise video


Smooth Sailing: Simple Steps for Webinar Success

Posted by Bonnie Gibson August 28, 2014 at 2:35 PM

Marketing pros know webinars are increasingly popular for influencing prospects and generating leads. However, there is a great deal of work that goes into making an average webinar into a lead generating machine. Here are some tips to help your next webinar be smooth sailing from beginning to end:

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Topics: marketing


5 Steps to Enterprise Video Management

Posted by Bonnie Gibson August 27, 2014 at 10:40 AM

We are in the “show me” generation, where watching what’s going on is surpassing the want to read. It would only make sense that videos are becoming more prevalent than documents within the enterprise. They get the point across quickly, are more engaging and capture the viewer's attention. In fact, people who absorb information via video are also more likely to retain what they've learned. If you’re just starting to create a video strategy for your enterprise, read on for five tips to ensure success.

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Topics: enterprise video


Video Culture: The Human Side of Marketing & Communications

Posted by Bonnie Gibson August 15, 2014 at 2:02 PM

In a world of automation and noise, it’s hard to find a strategy to figure out a way to delight your customer. Welcome to what is referred to as “the Human Era,” where the human experience is what drives marketing and customer service efforts. Highlighting this human to human interaction is Boston startup, Vsnap. The Vsnap platform allows companies to reach out to their customers via video and send short messages. It's the perfect tool for video marketing and customer communications. Here’s an overview from CEO Dave McLaughlin and VP of Community and Customer Experience, Trish Fontanilla:

Key takeaways:

  • Video is a great way to bring that warmth and tone that is needed in human to human communications.
  • Video shows empathy in a way a textual communication can’t.
  • Seeing someone visually is a good way to for a company to build trust.

How do you feel about “the Human Era”? Is it a necessity for your business or another marketing gimmick? Let us know in the comments.

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Topics: marketing, video marketing


What You Need to Know About CVAA

Posted by Bonnie Gibson August 13, 2014 at 11:19 AM

On October 7, 2010, President Obama signed into law the Twenty-First Century Communications and Video Accessibility Act of 2010 (“CVAA”) that, among other things, requires certain online video programming to have closed captioning as well. The enactment of this law is yet another validation of the Internet as a bona fide medium for video delivery. At the same time, it introduces a new set of compliance challenges due to the fundamental differences on the Internet as a video distribution channel compared to traditional cable and broadcast. On July 11, 2014, new amendments to the act now cover video clips as well. In case you’re not familiar with CVAA, here is a quick review of the law.

What exactly is the CVAA?

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