Video Marketing, Enterprise, and Media Blog

BuzzFeed and Purina strike Native Advertising Gold with 'Dear Kitten' Series

Posted by Bonnie Gibson October 17, 2014 at 11:17 AM

Native advertising isn't easy. In fact, John Oliver criticized news and native advertising in an August episode of Late Night with John Oliver. While Oliver certainly has disdain for native advertising, online media company BuzzFeed, has successfully embraced native advertising leveraging partnerships with Clean and Clear, GE, and Purina.

In the latest "Dear Kitten" video, you can see why the Purina partnerships works so well.

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Topics: marketing

How Video can Help you Recruit the Brightest

Posted by Bonnie Gibson October 16, 2014 at 2:14 PM

I bet you only want to see the brightest work at your company. Who doesn't? In the recruitment process, an employer typically sets up a careers page with a brief overview of the company and positions available. While this might be a tactic to get potential employees to apply via your website, top talent and millennials need more than just a careers page and a job description.

Companies need to start by changing how they attract top talent. Recruiting has turned into a marketing effort. You need to point out what makes your business attractive to those looking for a new position. As George Foreman III pointed out in a previous post, we are in the "show me" generation and what better way to show what your business has to offer than with video. If you are looking to hire top talent into your company, here are three ways video can help in the recruitment process.

"About Us" Videos
It's one thing for a potential employer to read the overly jargoned "About Us" section, find your company's social media profiles to get an extra feel for what you do. However, you can step up your game with an "About Us" video showing the office, interviews with the staff, the location and more. For example, you can go to RAMP's career page, and read about who we are and what we do, or you can watch this video and see who we are and what we do:
Which one get's you more pumped up?

Employee Point of View Videos

In much the same way that company videos can give a candidate a feel for the overall organization, videos detailing specific job openings can provide an in-depth perspective as well. These assets could feature a division head or an employee with the same title as the open position. Hubspot is a perfect example of an employee POV. If you go their careers' page, they have "featured positions" in which you can see video from the Directors of each featured position talk about why the job is so interesting and what they would like to see. The only thing I think they could have done a better job on would be to make the video shareable so employees and others can share the position via social media.

Job Interviews
It used to be that if you weren't in the area, it was highly unlikely you were going to get the job. Today's savvy companies know that finding the best sometimes means dipping outside of "local candidates only". They also know that flying someone out for a preliminary interview isn't cost effective. Technology such as skype and google hangouts have made long distance interview pain a thing of the past.

Are you looking for a great workplace environment? Check out our openings and come work at RAMP!
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Topics: marketing

Talk to Your Future Self in this Video Marketing Campaign

Posted by Bonnie Gibson October 7, 2014 at 1:03 PM

It is only natural to worry about the future and think about questions such as: Will I be successful? Will I have children? What will video games be like in the future? Thanks to the latest ad from multinational telecommunications corporation, Orange, you can now talk to your 2034 self and ask these questions.

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Topics: marketing, video marketing

Even Frogs Respond to Video Marketing

Posted by Bonnie Gibson October 3, 2014 at 10:41 AM

Mobile video has grown explosively in the past couple of years and consumers are taking notice. In fact, 40% of YouTube traffic is mobile.  This YouTube clip of frogs being mesmerized by an iPhone video of worms shows my case in point. As you can see, the video is streamed so well, it even fools these frogs into thinking they have an easy snack!

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Topics: streaming video

5 Ways Video Use is Expanding Across the Enterprise

Posted by Bonnie Gibson October 1, 2014 at 10:44 AM

In a mid-market enterprise report prepared for Cisco, analyst firm Analysys Mason says, “revenue from video communications equipment—including hardware, software, and deployment services—for midmarket enterprises will grow at a 21-percent compound annual growth rate (CAGR) between 2012 and 2016, to US$982 million.” In a similar report, Cisco forecasts video will represent 79 percent of all consumer internet traffic by 2018, and overall business IP traffic will grow 18 percent from 2013-2018.

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Topics: enterprise video

KLM's Video Marketing Wonder Puppy Goes Viral

Posted by Bonnie Gibson September 26, 2014 at 2:10 PM

This week, the internet was abuzz with a video put out by KLM Airlines, announcing its “newest” team member, Sherlock the Beagle. The pup recover items lost on a flight and sprint through the airport, returning the item to its rightful owner. If you haven’t had a chance to check this video out, here is the clip:

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Topics: marketing

What We Learned at SPTechCon Boston 2014

Posted by Brian Prigge September 23, 2014 at 4:35 PM

When SPTechCon comes around, you know there will a great show with many top SharePoint pro's in attendance. I find that I always learn as much about the SharePoint community as I do about SharePoint itself at SPTechCon, and this year was no exception. As a speaker and an exhibitor, I got to speak with vendors and attendees; read on for a summary of what I learned from those who are at the center of the SharePoint universe.


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Topics: enterprise video

The Dangers of a ‘Post and Pray’ Video Strategy

Posted by Bonnie Gibson September 15, 2014 at 12:52 PM

You've had a top-of-the-line piece of video content marketing created that the entire organization will be proud to distribute. Next, you post the video to your website, tweet the link on your Facebook and Twitter pages and … hope for the best.

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Topics: marketing

How SharePoint's Metadata Improves User Experience

Posted by Brian Prigge September 12, 2014 at 2:36 PM

We all have one of those co-workers who doesn't quite get SharePoint or doesn't like to use content management systems in general. They will upload files named "Document1," "IMG_237", or "MVI_3998" as opposed to a name more relevant and thoughtful. This lack of workflow can be highly frustrating to look at, but thankfully not hard to search for.  

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Topics: enterprise video

Ikea Nails Video Marketing with Apple Parody

Posted by Bonnie Gibson September 10, 2014 at 10:46 AM

It is always towards the end of summer, when you’re talking to someone about their cracked iPhone and their response is, “I am going to wait and see what Apple announces in September.” Then September comes, and you get these powerful marketing videos letting you know why you need that new iPhone, whether yours is cracked or not. When Ikea decided to launch their 2015 catalogue, they also used this form of powerful marketing in a tongue-in-cheek way. The result: one of the best viral videos of the week. If you haven’t seen it already, check it out:

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Topics: marketing

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