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Video Marketing, Enterprise, and Media Blog

5 Ways Video Use is Expanding Across the Enterprise

Posted by Bonnie Gibson October 1, 2014 at 10:44 AM

In a mid-market enterprise report prepared for Cisco, analyst firm Analysys Mason says, “revenue from video communications equipment—including hardware, software, and deployment services—for midmarket enterprises will grow at a 21-percent compound annual growth rate (CAGR) between 2012 and 2016, to US$982 million.” In a similar report, Cisco forecasts video will represent 79 percent of all consumer internet traffic by 2018, and overall business IP traffic will grow 18 percent from 2013-2018.

The rise of video in the enterprise

As the costs associated with video production decrease, the interest in the enterprise is increasing. It’s easy to see why video is becoming so popular. Video helps employees retain messaging and creates engaging experiences. There are many ways to use video in the enterprise, let’s take a look at the top five:

CEO / Executive Talks / Town Hall Meetings  Streaming video is a secure way to hold live video chats with a selected group. Video can also help executive leadership connect with employees in a town hall style meeting. Just think about large meetings held via a conference call versus those held via video conferencing – which one would capture more attention?

Knowledge transfer and training – With the baby boomer generation retiring and tech talent turnover, businesses need to capture knowledge to help support enterprise growth. One way to capture this knowledge is via video screen capture. Video provides a visual “show and tell” that even appeals to those who don't necessarily need visual learning.

New hire acclimation – As stated above, video training is a way to onboard new employees via knowledge transfer and training. Senior management can also use video to deliver personalized messages to new hires, welcoming them to the company and sharing corporate level mission and vision.

Better collaboration – Video encourages teamwork and active sharing of ideas and processes across the entire enterprise. Products such as Lync, Skype, and WebEx can connect remote employees to a local office. Industries that you wouldn't think of, such as the NFL, use video collaboration to share digital playbooks and game video.

Reduced travel expenses – Changes in video conferencing technology and price structure make video an optimal way to communicate from a distance and avoid the heavy expense associated with corporate travel. In fact, video conferencing is the top tip on business cost reduction strategies from the Australian Government Department of Finance.

When it comes to keeping employees engaged and reducing costs, video is the clear choice. If you’re new to enterprise video, check out our tips on enterprise video management.

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Topics: enterprise video


KLM's Video Marketing Wonder Puppy Goes Viral

Posted by Bonnie Gibson September 26, 2014 at 2:10 PM

This week, the internet was abuzz with a video put out by KLM Airlines, announcing its “newest” team member, Sherlock the Beagle. The pup recover items lost on a flight and sprint through the airport, returning the item to its rightful owner. If you haven’t had a chance to check this video out, here is the clip:

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Topics: marketing


What We Learned at SPTechCon Boston 2014

Posted by Brian Prigge September 23, 2014 at 4:35 PM

When SPTechCon comes around, you know there will a great show with many top SharePoint pro's in attendance. I find that I always learn as much about the SharePoint community as I do about SharePoint itself at SPTechCon, and this year was no exception. As a speaker and an exhibitor, I got to speak with vendors and attendees; read on for a summary of what I learned from those who are at the center of the SharePoint universe.

 

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Topics: enterprise video


The Dangers of a ‘Post and Pray’ Video Strategy

Posted by Bonnie Gibson September 15, 2014 at 12:52 PM

You've had a top-of-the-line piece of video content marketing created that the entire organization will be proud to distribute. Next, you post the video to your website, tweet the link on your Facebook and Twitter pages and … hope for the best.

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Topics: marketing


How SharePoint's Metadata Improves User Experience

Posted by Brian Prigge September 12, 2014 at 2:36 PM

We all have one of those co-workers who doesn't quite get SharePoint or doesn't like to use content management systems in general. They will upload files named "Document1," "IMG_237", or "MVI_3998" as opposed to a name more relevant and thoughtful. This lack of workflow can be highly frustrating to look at, but thankfully not hard to search for.  

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Topics: enterprise video


Ikea Nails Video Marketing with Apple Parody

Posted by Bonnie Gibson September 10, 2014 at 10:46 AM

It is always towards the end of summer, when you’re talking to someone about their cracked iPhone and their response is, “I am going to wait and see what Apple announces in September.” Then September comes, and you get these powerful marketing videos letting you know why you need that new iPhone, whether yours is cracked or not. When Ikea decided to launch their 2015 catalogue, they also used this form of powerful marketing in a tongue-in-cheek way. The result: one of the best viral videos of the week. If you haven’t seen it already, check it out:

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Topics: marketing


The Top Benefits of Using Video Content Marketing on Your Website

Posted by Bonnie Gibson September 9, 2014 at 9:49 PM

At RAMP, we are fond of saying that our solutions “make video valuable” in that they allow you to generate the greatest possible ROI from your video assets. As our solutions help your organization maximize video’s value, that improved content can, in turn, vastly improve your website’s usability, discoverability and overall effectiveness.

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Topics: marketing


Top 5 Tips for Shooting Video on the Go

Posted by Dave Benedetti September 5, 2014 at 8:29 AM

Today I wanted to give you some video production tips for shooting video on the go. Usually I’m giving you hints on shooting video around your office, but today I wanted to shake things up a bit, and help you add some life to your video marketing or enterprise video productions.

What does video on the go mean exactly? It could mean anything from getting an interview or pickup shots at a satellite office, shooting at a corporate event or function, or creating some blog content outside for a nice change of pace.

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Topics: video culture, enterprise video


Smooth Sailing: Simple Steps for Webinar Success

Posted by Bonnie Gibson August 28, 2014 at 2:35 PM

Marketing pros know webinars are increasingly popular for influencing prospects and generating leads. However, there is a great deal of work that goes into making an average webinar into a lead generating machine. Here are some tips to help your next webinar be smooth sailing from beginning to end:

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Topics: marketing


5 Steps to Enterprise Video Management

Posted by Bonnie Gibson August 27, 2014 at 10:40 AM

We are in the “show me” generation, where watching what’s going on is surpassing the want to read. It would only make sense that videos are becoming more prevalent than documents within the enterprise. They get the point across quickly, are more engaging and capture the viewer's attention. In fact, people who absorb information via video are also more likely to retain what they've learned. If you’re just starting to create a video strategy for your enterprise, read on for five tips to ensure success.

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Topics: enterprise video


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