ramp_logo_grad_white

Video Marketing, Enterprise, and Media Blog

5 Types of Videos to Help With Lead Generation

Posted by Hannah Brenzel November 25, 2014 at 9:39 AM

Now more than ever, online video can boost demand and lead generation. An increasing number of B2B consumers are turning to enterprise video for information, education and even entertainment. As a result, video has become the most-used content type for demand generation according to Software Advice’s B2B Demand Generation Benchmark Report.

The company found that 92% of marketers utilize this medium for demand generation over surveys (88%), white papers (88%) and case studies (87%). In terms of lead generation, 23% of marketers said B2B video generated a “very high” quantity of leads, and 43% reported “somewhat high.”

Though lead forms and calls-to-action have made it easier for companies to drive prospects through the purchase funnel, there are also specific types of video content that contribute to lead generation.

Below, we’ll highlight five types of enterprise video and discuss why each one works for lead generation.

Type: The Explainer



Why it works…

Simple and straightforward with a story to tie it all together, Convertable’s explainer video packs a notable punch. Though explainer videos are typically top-of-the-funnel marketing materials, if you present an engaging, easily consumable piece of content that drives your value proposition home, the leads will follow.

Type: The Lowdown (Educational)



Why it works…

In the B2C video marketing world, a clear value exchange fuels viewership, social interactions and even virality. In the B2B video marketing space, a value exchange facilitates lead generation. In this specific case, Eloqua offers a deeper understanding of a complicated concept in order to pique curiosity and drive lead generation. Educational video content can be an incredibly effective lead generation tool, especially if you can present viewers with solutions to previously unidentified problems.

Type: The Testimonial

Read More

Topics: marketing


3 Surprising Myths About Video Production and the Enterprise

Posted by Hannah Brenzel November 20, 2014 at 12:14 PM

Much has changed since the advent and rise in popularity of video sharing platforms. People are consuming less content on traditional television and are shifting their attention to online video. In fact, comScore found that 192.2 million Americans watched online videos in September—that’s 60% of the country’s population.
Read More

Jumping Into Live Video Streaming

Posted by Dave Benedetti November 19, 2014 at 1:00 PM

With the recent launch of RAMP Video Live, I've been thinking a lot about Live Streaming Video. Coming from a mostly narrative background, it's a whole new world out there, and today I'm going to share some insights I've gained regarding the products and applications that facilitate live video streaming. In this post I’m going to cover a fairly wide range of options, both software and hardware, with price tags ranging from free to thousands of dollars. The goal is to show you that you can stream your organizations video content live no matter what your budget may be.

Read More

Topics: enterprise video


Making ABC.com site search smarter with RAMP

Posted by Gail Shlansky November 14, 2014 at 2:06 PM

First, a quick introduction.  I recently joined RAMP as the Senior Director of Product Management, and I find RAMP’s solutions incredibly powerful for media and enterprise companies' search and video requirements. In particular, I wanted to take this opportunity to provide a tour of one of RAMP’s recent product releases for ABC.com around their television series “The Chew”.

Read More

Topics: work@ramp, Media Solutions


Holiday Video Marketing with #MontyThePenguin

Posted by Bonnie Gibson November 11, 2014 at 10:39 AM

It's been said that imitation is the highest form of flattery. In the digital video landscape, imitation is often in the form of parody. In the past, we showed you Ikea's video marketing parody for their 2015 catalogue and today we present the parody for John Lewis' Christmas Ad #MontyThePenguin.

Read More

Topics: marketing


Why you Need to Gain Control of your Enterprise Video

Posted by Perry Underdown November 6, 2014 at 1:00 PM

A very interesting pattern has emerged over the last five years, which is both empowering companies and threatening their security at the same time.
Read More

Topics: enterprise video


4 Reasons why Your Video Collection is a Graveyard and How to fix it

Posted by Bonnie Gibson October 31, 2014 at 3:01 PM

We all know video is becoming more prevalent as a communication tool. Have you invested in a video microsite and found that it has been as quiet as a graveyard? Are you wondering why traffic to your videos has flatlined? Well, here are four hints as to why your video viewership is ghostly and how you can fix this problem.
Read More

Topics: best practice


Using Video to Increase your SharePoint Adoption

Posted by Bonnie Gibson October 28, 2014 at 1:09 PM

SharePoint adoption is tough. You've tried to get your team onboard and increase usage, but it feels like an episode of Mission Impossible and you might be wondering why.
Read More

Topics: enterprise video


What to Look for in an Enterprise Video Platform

Posted by Bonnie Gibson October 23, 2014 at 3:28 PM

You might hear the buzzword "agile" and groan. However, agility allows your enterprise to move faster and save money. As an example, organizations are attempting to simplify the enterprise content management experience, making it easier for employees to locate, consume and share company materials. Managing information used to mean simply organizing and storing company documents, but as other kinds of content—like video for example—take a more prominent role inside businesses, content management becomes a greater challenge.

Read More

Topics: enterprise video


BuzzFeed and Purina strike Native Advertising Gold with 'Dear Kitten' Series

Posted by Bonnie Gibson October 17, 2014 at 11:17 AM


Native advertising isn't easy. In fact, John Oliver criticized news and native advertising in an August episode of Late Night with John Oliver. While Oliver certainly has disdain for native advertising, online media company BuzzFeed, has successfully embraced native advertising leveraging partnerships with Clean and Clear, GE, and Purina.

In the latest "Dear Kitten" video, you can see why the Purina partnerships works so well.

Read More

Topics: marketing


Subscribe to Email Updates