Video Marketing, Enterprise, and Media Blog

4 Reasons why Your Video Collection is a Graveyard and How to fix it

Posted by Bonnie Gibson October 31, 2014 at 3:01 PM

We all know video is becoming more prevalent as a communication tool. Have you invested in a video microsite and found that it has been as quiet as a graveyard? Are you wondering why traffic to your videos has flatlined? Well, here are four hints as to why your video viewership is ghostly and how you can fix this problem.
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Topics: best practice

Using Video to Increase your SharePoint Adoption

Posted by Bonnie Gibson October 28, 2014 at 1:09 PM

SharePoint adoption is tough. You've tried to get your team onboard and increase usage, but it feels like an episode of Mission Impossible and you might be wondering why.
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Topics: enterprise video

What to Look for in an Enterprise Video Platform

Posted by Bonnie Gibson October 23, 2014 at 3:28 PM

You might hear the buzzword "agile" and groan. However, agility allows your enterprise to move faster and save money. As an example, organizations are attempting to simplify the enterprise content management experience, making it easier for employees to locate, consume and share company materials. Managing information used to mean simply organizing and storing company documents, but as other kinds of content—like video for example—take a more prominent role inside businesses, content management becomes a greater challenge.

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Topics: enterprise video

BuzzFeed and Purina strike Native Advertising Gold with 'Dear Kitten' Series

Posted by Bonnie Gibson October 17, 2014 at 11:17 AM

Native advertising isn't easy. In fact, John Oliver criticized news and native advertising in an August episode of Late Night with John Oliver. While Oliver certainly has disdain for native advertising, online media company BuzzFeed, has successfully embraced native advertising leveraging partnerships with Clean and Clear, GE, and Purina.

In the latest "Dear Kitten" video, you can see why the Purina partnerships works so well.

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Topics: marketing

How Video can Help you Recruit the Brightest

Posted by Bonnie Gibson October 16, 2014 at 2:14 PM

I bet you only want to see the brightest work at your company. Who doesn't? In the recruitment process, an employer typically sets up a careers page with a brief overview of the company and positions available. While this might be a tactic to get potential employees to apply via your website, top talent and millennials need more than just a careers page and a job description.

Companies need to start by changing how they attract top talent. Recruiting has turned into a marketing effort. You need to point out what makes your business attractive to those looking for a new position. As George Foreman III pointed out in a previous post, we are in the "show me" generation and what better way to show what your business has to offer than with video. If you are looking to hire top talent into your company, here are three ways video can help in the recruitment process.

"About Us" Videos
It's one thing for a potential employer to read the overly jargoned "About Us" section, find your company's social media profiles to get an extra feel for what you do. However, you can step up your game with an "About Us" video showing the office, interviews with the staff, the location and more. For example, you can go to RAMP's career page, and read about who we are and what we do, or you can watch this video and see who we are and what we do:
Which one get's you more pumped up?

Employee Point of View Videos

In much the same way that company videos can give a candidate a feel for the overall organization, videos detailing specific job openings can provide an in-depth perspective as well. These assets could feature a division head or an employee with the same title as the open position. Hubspot is a perfect example of an employee POV. If you go their careers' page, they have "featured positions" in which you can see video from the Directors of each featured position talk about why the job is so interesting and what they would like to see. The only thing I think they could have done a better job on would be to make the video shareable so employees and others can share the position via social media.

Job Interviews
It used to be that if you weren't in the area, it was highly unlikely you were going to get the job. Today's savvy companies know that finding the best sometimes means dipping outside of "local candidates only". They also know that flying someone out for a preliminary interview isn't cost effective. Technology such as skype and google hangouts have made long distance interview pain a thing of the past.

Are you looking for a great workplace environment? Check out our openings and come work at RAMP!
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Topics: marketing

Talk to Your Future Self in this Video Marketing Campaign

Posted by Bonnie Gibson October 7, 2014 at 1:03 PM

It is only natural to worry about the future and think about questions such as: Will I be successful? Will I have children? What will video games be like in the future? Thanks to the latest ad from multinational telecommunications corporation, Orange, you can now talk to your 2034 self and ask these questions.

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Topics: marketing, video marketing

Even Frogs Respond to Video Marketing

Posted by Bonnie Gibson October 3, 2014 at 10:41 AM

Mobile video has grown explosively in the past couple of years and consumers are taking notice. In fact, 40% of YouTube traffic is mobile.  This YouTube clip of frogs being mesmerized by an iPhone video of worms shows my case in point. As you can see, the video is streamed so well, it even fools these frogs into thinking they have an easy snack!

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Topics: streaming video

5 Ways ´╗┐Video Use is Expanding Across the Enterprise

Posted by Bonnie Gibson October 1, 2014 at 10:44 AM

In a mid-market enterprise report prepared for Cisco, analyst firm Analysys Mason says, “revenue from video communications equipment—including hardware, software, and deployment services—for midmarket enterprises will grow at a 21-percent compound annual growth rate (CAGR) between 2012 and 2016, to US$982 million.” In a similar report, Cisco forecasts video will represent 79 percent of all consumer internet traffic by 2018, and overall business IP traffic will grow 18 percent from 2013-2018.

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Topics: enterprise video

KLM's Video Marketing Wonder Puppy Goes Viral

Posted by Bonnie Gibson September 26, 2014 at 2:10 PM

This week, the internet was abuzz with a video put out by KLM Airlines, announcing its “newest” team member, Sherlock the Beagle. The pup recover items lost on a flight and sprint through the airport, returning the item to its rightful owner. If you haven’t had a chance to check this video out, here is the clip:

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Topics: marketing

What We Learned at SPTechCon Boston 2014

Posted by Brian Prigge September 23, 2014 at 4:35 PM

When SPTechCon comes around, you know there will a great show with many top SharePoint pro's in attendance. I find that I always learn as much about the SharePoint community as I do about SharePoint itself at SPTechCon, and this year was no exception. As a speaker and an exhibitor, I got to speak with vendors and attendees; read on for a summary of what I learned from those who are at the center of the SharePoint universe.


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Topics: enterprise video

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